ASSOS of Switzerland has been making cycling shorts since 1976.

ASSOS was founded in 1976 in Ticino, "Terra di Ciclismo", Switzerland, and created the world's first Lycra® cycling shorts.Thanks to its continued investments in R&D, the company has developed a number of innovations that have imposed the direction in which the bicycle industry has evolved – most of them are now industry standards: first Lycra® shorts (’76), first sublimination on a cycling jersey (’80), first Elastic Interface cycling short insert (2001), Choose your Comfort concept (2003), Project Starbust, the fastest cycling bodysuit on earth (2004), S5 the next cycling shorts generation (2008) are only a few examples.

In today's market, ASSOS offers the Total Cycling Comfort in over 30 countries throughout the world: well-selected distributors present ASSOS products with local knowledge in their respective markets.